Work

• MyOrigines — Live↗Head of AI · Team leader2025 —
  ›Details

  • TrainingThe whole workforce, hands-on
  • AlfredThe site’s agentic sales AI, built in-house
  • SupportAI on customer service and on sales
  • AutomationCustomer service email, answered by AI
  • TeamManage a team
• L’Oréal Groupe — StoppedDigital strategistParis 2023–25
  ›Details

  • SocialThe Group’s Instagram & TikTok
  • Scope37 brands, every country
  • ContentIn-house production & agency management
  • EventsProject management on eventing comms
• L’Oréal Japan — StoppedE-commerce & digitalTokyo 2025
  ›Details

  • BrandShu Uemura, luxury cosmetics
  • PressLaunch releases used in every country
  • E-shopBrand pages & digital activations
• AtHearth — StoppedDigital strategistTokyo 2022
  ›Details

  • BriefRenting in Tokyo as a foreigner
  • Output8 videos · 8 months of editorial

Own projects

• My Plant Room — Live↗Mobile gameApp Store
  ›Details

  • ReleasedApril 2026 · free, iOS
  • Players1,000+
  • Rated4.8★ · 100 ratings
  • Localised21 languages
• Hadabloom — Live↗Mobile app · skin journalApp Store
  ›Details

  • ReleasedFebruary 2026 · free, iOS
  • IdeaA journal for your skin, nothing else
• Lucid Now — Live↗Mobile app · lucid dreamingApp Store
  ›Details

  • ReleasedMarch 2025 · free, iOS
  • MethodA protocol for inducing lucid dreams
• VectorCraftAI — StoppedSaaS · AI vector generator2023
  ›Details

  • ProductAI generator for DIY cutting files
  • KinThe same kind of files 2DWorld sold
  • StatusShut down · no access left
• LaceTagz — Stopped↗3D-printed lacesArchive
  ›Details

  • ProductCustomised 3D-printed lace accessories
  • Ran2019–2022 · shop archived, page kept up
• 2DWorld — Stopped↗Digital DIY shopEtsy
  ›Details

  • ProductDigital files for DIY makers · SVG & laser
  • StatusEtsy holiday mode — page up, not selling
• Le Format 7 — Stopped↗YouTube · app & tech reviews2015–19
  ›Details

  • ContentReviews of mobile apps and tech products
  • Ran2015–2019 · channel still online
• Freelance video — StoppedMotion design, editing, voice-over2020–25
  ›Details

  • WorkMotion design, rush editing, voice-over
  • RanFrom 2020 · no longer taking work

Education

• EM NormandieGrande École · MSc digital strategy2019–24
  ›Details

  • FocusBusiness strategy, digital performance, tech & ethics
• Groningen · NLTriple-crown business school2023
  ›Details

  • FocusApplied micro-econometrics, behavioural finance, B2B
• SWUFE · CNTop-5 finance school in China2023
  ›Details

  • FocusMarketing, organisational behaviour, ops & information
• Caen NormandieMaths, dev — Python & JS2017–19
  ›Details

  • FocusWeb & software dev, databases, Python, JavaScript